Mark Prince

Exceptional Business Growth

Praise for LEADING THE CRUSADE by Mark Prince

“When the world of business has been turned on its head, Mark Prince provides a clear plan for how a small motivated team can take on their industry – and win”

About Mark Prince

You could refer to me as an advisor, a consultant, a supporter, a mentor, a non executive Director or an investor, or indeed any of those things, and you’d be right. The approach changes depending on the circumstances of the business and the management team I am working with.

However, whatever the description, I am an experienced executive with 30 years of global corporate leadership under my belt. I am an enthusiast who delights in the game of business and seeing committed entrepreneurs grow their companies.

I don’t hide my thoughts or my opinions though.  My approach of strategy development and deployment has its roots in the success stories of large, global companies, but my unique and practical application of these strategies has been proven to work over and again in the smaller business environment.  The big story though, comes from the people I work with; they trust me with their success.

I am also a Visiting Teaching Fellow in Entrepreneurship and Strategy for Lancaster University – ranked number one in the world for corporate strategy by the Financial Times.

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Latest articles

Want to Grow Your Business? Put Culture Before Strategy

Culture trumps strategy. It’s a bold statement, and one that can cause upset. But as Sir Richard Branson said: “No matter how visionary, brilliant and far-reaching a leader’s strategy might be; it can all come undone if it is not fully supported by a strong and spirited corporate culture.”

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In the Internet age, customer engagement is king

Customer engagement means treating customers as individuals – not a collective. It’s about ensuring you delight them throughout every step of the customer journey, pre-empting their needs and being there with the perfect product or service at the right time.

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Creating your point of difference

Young, agile, disruptive companies are coming up with new points of difference for traditional products. How can you create one for your business that will make that make the competition irrelevant?

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