Presentation The Order We Show Things Depends on the Price Question: Should we order our products by Price or by Brand? Read More »
Presentation Clues Quality Price Customers arrive with varying degrees of knowledge. It is possible to educate them, or mislead them, through the clues that you give. Read More »
Presentation Anchors Weigh Heavily Anchoring is one of the most examined and proven psychological effects in pricing. Read More »