
Pricing gems

When is a discount not a discount?
Either our maths is not that good, or we don’t invest mental effort in thinking about small transactions.
Either our maths is not that good, or we don’t invest mental effort in thinking about small transactions.
Pricing methodology and design should be changing at pace that matches a changing world.
Question: Should we order our products by Price or by Brand?
Customers arrive with varying degrees of knowledge. It is possible to educate them, or mislead them, through the clues that you give.
Anchoring is one of the most examined and proven psychological effects in pricing.
Website and content copyright Mark Prince Pricing SG
mark@markbprince.com