Category: Pricing gems

What pricing language is more likely to persuade us to buy an upgraded product?

When deciding discount levels for vouchers you can use experience and gut instinct, or you can do the job properly and use research.

We lose price-perception and price-comparison consciousness when we use our cards, and its worse when we use contactless.

The inability to control our impulses costs us money!

As a salesperson, you have a huge wealth of industry knowledge and power.

Attempting to drive prices higher with low initial prices and extensive add-ons really works – the first time.

Ten simple guidelines for product bundling while keeping price front of mind.

There is no more certain way to leave profit behind than presenting a poor choice of product features.

Some consumers will always pay the price, whatever it is.

Customisation doesn’t just attract a premium, it energises the customer.

Cross-selling maximises the revenue per customer, not just per transaction.

There is no other goal that creates alignment in the same way.

Why not let everybody win? There are only losers in war!