Presentation
New product through the pricing lens
Four product launch failure modes exposed by pricing strategy
Four product launch failure modes exposed by pricing strategy
Price drives company profitability more than any other factor. Learn the 12 Cs of pricing.
Question: Should we order our products by Price or by Brand?
The Ukraine invasion increased costs which pivots to consumers, who have less disposable income
Gas and electricity prices made the largest upward contribution to the change in CPI annual inflation rates. Inflation is not bound to drop!
Millennials have become the largest generation but baby boomers capture the largest share of wealth.
Customers arrive with varying degrees of knowledge. It is possible to educate them, or mislead them, through the clues that you give.
50-88% of the costs associated with non-tariff barriers have been passed onto consumers, raising food prices by +6%
Anchoring is one of the most examined and proven psychological effects in pricing.
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mark@markbprince.com