Pricing gems
Pricing Upgrades to Win
What pricing language is more likely to persuade us to buy an upgraded product?
What pricing language is more likely to persuade us to buy an upgraded product?
When deciding discount levels for vouchers you can use experience and gut instinct, or you can do the job properly and use research.
We lose price-perception and price-comparison consciousness when we use our cards, and its worse when we use contactless.
Either our maths is not that good, or we don’t invest mental effort in thinking about small transactions.
The inability to control our impulses costs us money!
Pricing methodology and design should be changing at pace that matches a changing world.
As a salesperson, you have a huge wealth of industry knowledge and power.
Attempting to drive prices higher with low initial prices and extensive add-ons really works – the first time.
Ten simple guidelines for product bundling while keeping price front of mind.
Four product launch failure modes exposed by pricing strategy
There is no more certain way to leave profit behind than presenting a poor choice of product features.
Customisation doesn’t just attract a premium, it energises the customer.
Cross-selling maximises the revenue per customer, not just per transaction.
There is no other goal that creates alignment in the same way.
Price drives company profitability more than any other factor. Learn the 12 Cs of pricing.
Question: Should we order our products by Price or by Brand?
The Ukraine invasion increased costs which pivots to consumers, who have less disposable income
Gas and electricity prices made the largest upward contribution to the change in CPI annual inflation rates. Inflation is not bound to drop!
Millennials have become the largest generation but baby boomers capture the largest share of wealth.
Customers arrive with varying degrees of knowledge. It is possible to educate them, or mislead them, through the clues that you give.
50-88% of the costs associated with non-tariff barriers have been passed onto consumers, raising food prices by +6%
Anchoring is one of the most examined and proven psychological effects in pricing.
Website and content copyright Mark Prince Pricing SG
mark@markbprince.com
