“I believe, with absolute conviction, that optimising pricing policy and practice is the easiest, quickest and most certain way to improve profitability. Yet, it is so often ignored.”
Mark Prince, Pricing SG
Leadership and Board Workshops
Educate, visualise, refine and action plan
Pricing Policy and Practice Review
Where are we now and how great could we be?
Leadership Inspiration
Keynote speeches, lectures and guest speaker delivery
Pricing Education
Management, marketing and sales teams education
Non-Executive
Continuous influence, guidance and inspiration
Price is a statement of value
Articles
Deep and extensive knowledge on pricing strategy from Mark Prince, career-long corporate executive and Visiting Teaching Fellow at Lancaster University
Pricing Upgrades to Win
What pricing language is more likely to persuade us to buy an upgraded product?
Optimum Voucher Value is Not Straightforward
When deciding discount levels for vouchers you can use experience and gut instinct, or you can do the job properly and use research.
Leave Your Card At Home!
We lose price-perception and price-comparison consciousness when we use our cards, and its worse when we use contactless.
When is a discount not a discount?
Either our maths is not that good, or we don’t invest mental effort in thinking about small transactions.
What is the Price of Low Self Control?
The inability to control our impulses costs us money!
The Power of the Seller
As a salesperson, you have a huge wealth of industry knowledge and power.
Presentation slides
Slides from Mark's presentations and talks, included here for ongoing reference
Brain versus the Paradigm – Pricing
Pricing methodology and design should be changing at pace that matches a changing world.
12 Cs of Pricing
Price drives company profitability more than any other factor. Learn the 12 Cs of pricing.
The Order We Show Things Depends on the Price
Question: Should we order our products by Price or by Brand?
Russia’s War Drives Price
The Ukraine invasion increased costs which pivots to consumers, who have less disposable income
