"Pricing is the easiest and most effective business trigger to pull"
Mark Prince, Lancaster University
"Group high price items by brand, not price"
Journal of Marketing Research
"Wrap low value in a voucher"
Dr Markus Hussmann-Kopetsky, Price Management Institute GmbH
"People buy more, for higher, when paying by card"
Journal of Consumer Research
"Use a simple font for sale messages"
James A Mead
"Price is a statement of value"
Mark Prince, Pricing SG
"Have you ever heard of pay per laugh?"
Georgiana V, Delft University
"Renters are spenders"
Academy of Marketing Science
"Popular events drive promotions"
Karen Gedenk
"Quantities look higher if you can count them"
Journal of Consumer Research

“I believe, with absolute conviction, that optimising pricing policy and practice is the easiest, quickest and most certain way to improve profitability. Yet, it is so often ignored.”

Mark Prince, Pricing SG

Leadership and Board Workshops

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Pricing Policy and Practice Review

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Pricing Education

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  Price is a statement of value  

 

Articles

Deep and extensive knowledge on pricing strategy from Mark Prince, career-long corporate executive and Visiting Teaching Fellow at Lancaster University